Commercialisation and the media

Question 1

Factors leading to commercialisation

Answer 1

Growing public interest 
More media interest
Professionalism
Advertising 
Sponsorship 

gamps

Question 2

Positive and negative impacts of commercialisation on INDIVIDUAL SPORTS

Answer 2

Pos: sports can promote themselves
more money for sports
commercial investments

Neg: less popular sports attract less money
female + disabled events lose out

Question 3

Positives and negatives of commercialisation on society

Answer 3

Pos: sport is fair and everybody has equal opportunities- sponsorship supports this

Neg: depends on the individual performers marketability

Question 4

Positive and negative impacts of commercialisation with performers

Answer 4

Pos: performers can receive kit and equipment
commercial organisations can fund athletes
spend more time training

Neg: pressure to perform well
lead to deviant behaviour
performers lose control of their career

Question 5

Positive and negative impact of commercialisation for spectators

Answer 5

Pos: more exiting
more information
more sport

Neg: advertisement may spoil enjoyment
may not want teams associated with certain brands
cost too high

Question 6

Reasons for change since 1980s

Answer 6

male presenters
football hooliganism was only coverage
more sports now
global coverage of media

Question 7

Positives and negatives of the media on Performers

Answer 7

Pos: raise profile of performer
develop their career

Neg: highlights sensational news increasing pressure

Question 8

Positive and negative effects of the media on individual sports

Answer 8

Pos: boost profile and participation
more funds
more coverage

Neg: can highlight negative aspects

Question 9

Positive and negative effects of media on spectators

Answer 9

Pos: increase people watching
rules influenced for accessibility

Neg: cost of subscriptions
negative coverage promotes unrest