Commercialisation And Media

Question 1

Factors leading to commercialisation

Answer 1

Growing public interest and spectatorship
More media interest
Professionalism
Advertising/sponsorship

Question 2

Positives of commercialisation to individual sports

Answer 2

Increased revenue to improve facilities
Format of sport has changed to become more entertaining/suitable for TV
TV income means top clubs less reliant on gate money

Question 3

Negatives of commercialisation to individual sports

Answer 3

Some control from NGBs to media companies
Maximum revenue goes to big sports which are usually male dominated
Minority sports lag behind
Business interests now more important than sport
Some dislike fact sport lost traditional values

Question 4

Positives of commercialisation to performers

Answer 4

Sponsorship helps with costs
Opportunity for some to become wealthy celebrities

Question 5

Negatives of commercialisation to performers

Answer 5

High pressure
Sponsorship unevenly distributed between sports and performers
Playing seasons now too long
Job securities reduced as poor results or performance has immediate impact

Question 6

Positives of commercialisation to society

Answer 6

Improved health due to Inc participation from more role models

Question 7

Negatives of commercialisation to society

Answer 7

Some may dislike the win at all costs ethic

Question 8

Positives of commercialisation to spectators

Answer 8

More opportunity to spectate
More information education and entertainment available
Spectators can become more knowledgeable about sport
More games
Games made more entertaining for media

Question 9

Negatives of commercialisation to spectators

Answer 9

High costs of tickets
Cost of subscribing can be restrictive
Advertising intrusive
Some prefer less razzmatazz and more sport
Some may dislike sponsor

Question 10

Coverage of sport 1980s vs present day

Answer 10

Present- dedicated sports channels 1980s edited highlights, amour events shown
Present- development of internet and live streaming, social media in sport, 1980s, experiment with internet
Present day entertainment, multiple angles, split screen, 1980s limited camera angles and replays
Present day- advent and increase of ppv and subscription, 1980s didn’t exist
Present day more variety such as female or minority, 1980s male dominated

Question 11

Positives of media to individual sport

Answer 11

Greater profile
Inc reputation
Inc funding
Exposure of minority sports
Stereotypes challenged
Media can challenge corruption

Question 12

Negatives of media to individual sports

Answer 12

Certain sports still dominate
Media has more control
Certain advertisements give bad image
Irresponsible press coverage
Lower attendance at televised games
Over saturation too much sport

Question 13

Positives of media to the performers

Answer 13

Greater profile and change of fame
High media profile assist post playing career

Question 14

Negatives of media to performers

Answer 14

Huge pressure media can intrude on private life
Irresponsible press coverage
Only small minority get big financial rewards

Question 15

Positives of media to spectators

Answer 15

Positive role models can be created
Makes sport more entertaining

Question 16

Negatives of media to spectators

Answer 16

Bad behaviour copied
Couch potatoes rather than participants
Cost of subscription and ppv
Disruption from intrusive coverage

Question 17

Positives of golden triangle

Answer 17

Sports gain media coverage
Sports gain funding from sponsors
Media pressure may lead to rule change eg 20/20 cricket
Increases availability of sport for spectators
Sponsors generate revenue for association with sports and performers

Question 18

Negatives of the golden triangle

Answer 18

Media dictates when sport is played
Sponsorship disproportionally benefits athletes
Lack of interest in some sports
Media funding Inc pressure to win
Sports people choose commercialised sports
Advertising detracts from the sport itself
Media adds pressure