Commercialisation Flashcards

1
Q

Commercialisation

A

Process of introducing new products into commerce;activity of buying and selling, especially on a large scale.

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2
Q

Golden triangle

A

Relationship between sport, sponsorship and media.

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3
Q

Positives of commercialisation

A

Needed for profit

Sport more professionally managed

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4
Q

Negatives of commercialisation

A

Changes attitude of people involved , need to win and be successful to make money
Performers forced to promote sport to sell sponsors product

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