Commercialisation Flashcards
1
Q
Commercialisation
A
Process of introducing new products into commerce;activity of buying and selling, especially on a large scale.
2
Q
Golden triangle
A
Relationship between sport, sponsorship and media.
3
Q
Positives of commercialisation
A
Needed for profit
Sport more professionally managed
4
Q
Negatives of commercialisation
A
Changes attitude of people involved , need to win and be successful to make money
Performers forced to promote sport to sell sponsors product