Commercialisation

Question 1

What are the options for commercialization?

Answer 1

•Retain IP in house and generate revenue through contract research – low risk, lowreturn.•Licensing – moderate risk, moderate return; most common for narrowly focussed IP;development cost and risks past to licensee; depending on the stage of development atthe time of the license may be some upfront fee, but most of value derived throughmilestone payments and eventually royalties.•Spin-out company – high risk, high return; usually where there is a package or pipelineof IP; primary return through equity position which is high risk and downstream;UniServices (with other investors) puts in place key management and board.

Question 2

UniServices is the

Answer 2

commercial arm of the University of Auckland.UniServices commercialises new discoveries resulting from University, this is doneby going from concept to commercialisation.

Question 3

Technology Transfer helps translate

Answer 3

research into usable products, in a timely manner,to yield tangible benefits from the research to contribute to economy or broadercommunity.

Question 4

UniServices completes

Answer 4

oTechnology evaluation – commercial opportunities and IP positionoIP protectionoDue Diligence – ownership issues, management of patents, knowledge of priorartoMarket ResearchoPartnering with Business through Contacts and NetworksoContract negotiation and management and/or establishing new companystructure

Question 5

Seed and development investments, to move research to a “saleable” item, through

Answer 5

oOwn investments

oCapturing venture capital or other sources of external funds