Commercialisation Flashcards
Commercialization
-Commercialisation is the process of using sport to generate a profit
Factors of commercialisation
-Increased media presence means more exposure of brands and the sport
-Freedom of movement- players and spectators can travel abroad
-Increased sponsorships for professional teams/athletes
-Increased commercial opportunities- more advertising to use to sell companies and brands
Case Study on commercialisation
-Participation in sport as a whole has increased due to commercialisation
-Disabled participation has also increased
-Those in a managerial role are more likely to take part in sport than those in a manual role
Effects of commercialisation (social positive)
-Increased excitement means a happier society
-Increased access to sport means that the society can share pride
Effects of commercialisation (social negative)
-Armchair spectating encouraged
-Loss of sporting tradition
-Economic benefits are only felt by larger sporting companies
-Cost to watch sport on TV is expensive
Effects of commercialisation (sporting positive)
-Increase in media revenue means increased funding for the sport
-Increase in exposure of the sport
-Sport can use facilitated commercialisation
Effects of commercialisation (sporting negative)
-Can lead to a loss of traditional sports
-Advertisements can take attention away from the sport
Effects of commercialisation (on performers positive)
-Higher wages for athletes
-Athlete travel is funded for
-Higher standard of play for performers
-Increased fame and exposure for the athlete potentially leading to sponsorship deals
Effects of commercialisation (on performers negative)
-High pressure to win in order to maintain sponsorships
-Peformers are forced to wear certain kits or equipment
-Performers may be required to promote brands that they view as unethical
Effects of commercialisation (on spectators positive)
- spectators have increased access to different sports due to increased media coverage of all sports
- Increased media coverage quality
Effect of commercialisation (on spectators negative)
-Spectators have no control over the volume or type of advertisements being displayed
-May lose interest over the sport if there are too many advertisements
How is Media Coverage different from how it was in the 1980s?
-There are now many different types of media coverage, e.g, the internet and TV subscriptions
-Creation of superstars e.g, Carlos Alcaraz in tennis
-Increased important roles in social media e.g Gary Lineker in football punditry
-Increased technology- Real life events can be reversed for example instant replay in basketball
-More coverage of all events e.g in the Olympics
