Commercialisation Flashcards
What is sponsorship
when an individual or group provides supports in the form of sponsorship in return it is seen by millions, via advertising, sponsorship and endorsement
Who can a sponsorship be for
Individual( Ronaldo sponsored by Nike)
A team ( man city sponsored by Etihad)
An event ( Olympics)
What may sponsorships include
money
Clothes
- kit
- shoes
- equipment
Facilities
What is media
A broad range of technologies that act as the main means of communication
What are the different types of media
- Printed media
- Broadcast media
- Internet and social media
How do sponsorships and media work together
sponsors want to promote their products via the media as they can reach millions of potential customers
media companies need high viewing so they attract more sponsors
How do media companies get higher viewings
They pay sports clubs to televise matches as this attracts lots of viewers
more viewers the more likely to attract a sponsor
Who do sponsors want to promote their products and why
Media companies
This will reach millions of potential customers
why does the sport/player need sponsorships
held fund
facilities
equipment
Competitions
What are the advantages of commercialisation on sponsors or company
- Relatively cheap
- media can show products during breaks in paly
- brand names can be seen around venues
-raised awareness can increase sales - products associated with high quality performance give it a high status
- media hype gets more viewers which means more exposure of the brands
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What are the advantages of commercialisation on Sports
- raised awareness = increased participation
- Higher profile= increased interest
- increases funding from sponsors
- Funding means that you can run events, develop the sport and facilities
What are the advantages of commercialisation on Player/ perfomer
- Paid millions to endorse products
- train full time and focus on being the best in their sport
- Receive top quality products to use to improve performance
What are the advantages of commercialisation on spectator
- More coverage and top event
- Replays
- Player cam
Buy the same clothes and equipment to their role models - More entertaining
- increased awareness
What are the advantages of commercialisation on official
- sponsors can provide kit
- media can support correct decisions
- More likely to become role models
What are disadvantages of commercialisation on Sponsors
- The media may not get a high number of views
- doesn’t get the amount of exposure desired
- The player/ team doesn’t perform well
- The player who becomes a bad role model due to cheating, violence, racism affects popularity and sales
- loss of money
What are disadvantages of commercialisation on Sport
- fixtures can be changed to maximise viewing opportunities
- Breaks in play for advertising purposes
- Minority sports not shown on TV reduces Sponsorship
- Negative reporting can give a sport a bad name
- Clothing and rule changes to appeal viewers
What are disadvantages of commercialisation on Player/performer
- Event time make it less favourable for performers
- Withdrawal of sponsorship could cause financial difficulties
- Interviews take time away from training
- Pressure to win at all costs to keep a sponsor
- No privacy and negative reporting can lose sponsorship
What are disadvantages of commercialisation on Spectator
- High costs for subscription fees to sports chanels
- Pay per view for certain events
- High cost for merchandise
- Minority sports not shown
- Sponsors keep best tickets for hospitality
What are disadvantages of commercialisation on Official
- Under the spotlight for all decisions as they can be replayed, so poor decisions are highlighted undermining the official
- They have to wear the sponsors logo
