Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Sport & society year 2 > Commercialisation > Flashcards

Commercialisation Flashcards

1
Q

How are sport, sponsorship, and the media linked in the golden triangle?

A
  • They are all interdependent
  • Media uses sport to gain viewers and readers
  • Media is used by sponsors for advertising purposes
  • Sponsors pay the media for advertising time and space on tv and online
  • Sports use media to increase their profile and raise audience and viewer figures, leading to more sponsors
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are 3 advantages to elite sport as a result of the golden triangle?

A
  • Increased income to the sport
  • Increased promotion of the sport to gain more fans and increase popularity
  • Increased funding to provide technology at events
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are 3 disadvantages to elite sport as a result of the golden triangle?

A
  • Sponsors and media change the scheduling and nature of sporting events, adding advert breaks
  • Media only televises high profile sports
  • Sport might become over-reliant on funding
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What does media include?

A

TV, radio, press, internet, social media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are advantages of the media in sport?

A
  • The media uses sport to gain viewers and increase their income/advertising revenue
  • Presence of the media as an influence in modern day sport has turned it into a highly marketable commodity worth billions of pounds
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is the best form of media for sport today?

A

TV

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are the reasons for ring fencing?

A
  • Access widest possible audience
  • Avoid restricting coverage to subscription channels only available to those who can afford them
  • Enable access to sporting events which should be available to all (olympics)
  • Enable viewing events as part of our cultural heritage
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Give 4 examples of ring fenced sports

A
  • Paralympic games
  • European Football champs
  • Wimbledon
  • Olympics
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What are 5 characteristics that are attractive to the media?

A
  • High skill levels
  • Competition
  • Excitement/Action packed
  • Physically challenging
  • Short timescales/fit into scheduling slots
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Give 3 reasons for how sport is attractive to businesses, and why

A

How:
- It has extensive media coverage
- Gains large audiences
- Links to professionalism
Why:
- Increases sales of a product
- Improved company image is linked to healthy image of sport
- Increases brand awareness

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Define sponsorship

A

provision of funds, money and/or support for a commercial return

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Define merchandising

A

the practice in which the brand or image from one product is used to sell another

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Define commercialisation

A

the treating of sport as a commodity involving the buying and selling of assets with the market as the driving force behind the sport

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are 3 advantages of sponsorship on a performer?

A
  • Increased prize money
  • More professionals
  • Increased funding to pay for high quality equipment
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are 3 disadvantages of commercialisation on a performer?

A
  • Increased pressure to win
  • Increased deviant behaviour
  • Performers treated as commodities
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are 2 advantages of commercialisation on coaches and managers?

A
  • Increased salaries being on offer
  • Increased funding which can be spent on buying players, training grounds, and medical staff
17
Q

What are 2 disadvantages of commercialisation on coaches and managers?

A
  • Under immense pressure to win
  • Inequality of funding is difficult with lower clubs and buying good players
18
Q

What are 3 advantages of commercialisation on officials?

A
  • Increased profile
  • Increased funding to invest in support systems and training
  • Increased funding to invest in technology to aid officials in decision making
19
Q

What are 3 disadvantages of commercialisation on officials?

A
  • Increased pressure to make the right decisions
  • Risk of possible demotion if a faulty decision is given
  • Technology isnt available at lower levels of sport
20
Q

What are 3 advantages of commercialisation on the audience?

A
  • Increased performance standard, therefore more entertaining
  • High quality facilities, stadiums etc.
  • Increased elimination of hooliganism
21
Q

What are 3 disadvantages of commercialisation on the audience?

A
  • Increased cost to watch some events
  • Loss of traditional nature of sport
  • Unable to watch minority sports as they lose coverage

Sport & society year 2 (8 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions