Commercialisation

Question 1

Define Commercialisation

Answer 1

The management of a person, organisation or activity in a way designed to make profit

Question 2

Define Sponsorship

Answer 2

An individual or a group that provides support to an event, activity, person or organisation

Question 3

Define the Media

Answer 3

A diverse range of technologies that act as means of mass communication

Question 4

What are the different types of sponsorship?

Answer 4

Financial (sponsor name on shirts)
Clothing/equipment (brands provide these if you endorse their brand)
Facilities (naming a stadium after sponsor)

Question 5

What are the types of Media?

Answer 5

Radio
Television
The press
The internet
Social Media

Question 6

What are the positives and negatives of commercialisation on officials?

Answer 6

Positives:
- Media spotlight can turn officials into role models so they can work full time/be professional
- increased investment leads to better training standards so referees are better
- increased availability of technology to aid decision making (takes a bit of pressure off)
Negatives:
- Media spotlight puts officials under pressure to make the right decision
- Technology highlights mistakes

Question 7

What are the positives and negatives of commercialisation on the sponsor?

Answer 7

Positives:
- Brands linked to positive/healthy team or performer can make more money
- Brand name is exposed to a wide audience = increase in exposure and profits
Negatives:
- Brand linked to a team involved in a scandal could damage their reputation
- Loss of profit if sport loses an audience due to worsened performance
- No guarantee of financial gain

Question 8

What are the positives and negatives of commercialisation on the performer?

Answer 8

Positives:
- Media spotlight can turn players into role models, so more brands sponsor them and they receive more money, with this money they get get new kit and equipment which to help them improve even more
Negatives:
- Strong media presence can increase pressure and reduce enjoyment
- Mistakes become very public, players exposed to online hate which could impact their performance

Question 9

What are the positives and negatives of commercialisation on the sport?

Answer 9

Positives:
- More money = new equipment and facilities
- More competitions which increase the reach of the sport
- Prize funds are bigger
Negatives:
- Minority sports/women get less media coverage
- Over exposure can cause people to lose interest in a sport
- Rules are changed to meet the requirements of the media and sponsors
- Betting promotes a poor lifestyle

Question 10

What are the positives and negatives of commercialisation on the spectator?

Answer 10

Positives:
- Commentary for the audience
- live coverage/highlights
- new technology e.g. instant replays and close up views
Negatives:
- More people stay home and watch sport on television
- tickets are expensive, more difficult to get hold of tickets the more popular the sport gets