Commercialisation

Question 1

What is commercialisation?

Answer 1

Commercialisation is the managements or exploitation of a person,organisation or activity in a way designed to make a profit.

Question 2

What is the ‘media?’

Answer 2

The media is a diverse range of technologies that as asa means of mass communication.

Question 3

What does the media consist of?

Answer 3

The media consists of the print media (sometimes referred to as the ‘press’) the broadcast media, the internet and social media and outdoor media.

Question 4

What is the definition of sponsor?

Answer 4

Sponsor is an in individual or group,usually a company, that provides financial or other forms of support to an event, activity,person or organisation.

Question 5

What is the definition of sponsorship?

Answer 5

Sponsorship is the provision of duns or other forms of support to an event,activity,person or organisation in return for some kind of commercial return.

Question 6

Why is sponsorship different to advertisement?

Answer 6

Sponsorship has a much closer relationship with the event,activity,person or organisation that is is sponsoring.