Commercialisation Flashcards
1
Q
What does commercialisation mean?
A
Making something available on the market; using something to make a profit.
2
Q
What is the media?
A
The main means of mass communication (television, radio, newspapers and internet).
3
Q
What are the advantages of commercialisation?
A
- Provides many sources of funds for individuals, groups and competitions
- Can support athletes who might otherwise not be able to take part
- Individual sports people and sports clubs can become rich and famous
- Can support at a national and international level
- Promotion of elite sport may be tied in with support for grass level sport, spreading the benefits
- Brings sport to a wider audience, so it raises awareness
- May make people aware of sports or activities they didn’t know about
- May encourage people to get involved for the first time
- Promotes an active lifestyle, which is good for health
- Can raise standards among athletes, who are seen as role models by the public
4
Q
What are the disadvantages of commercialisation?
A
- Product promotion by successful sportspeople can make people want high-priced products they can’t afford
- Sponsors may demand things are done a certain way, which could clash with the ideals of an individual or group
- Beauty parade effect - the most attractive athletes may get most support, while other good sportspeople miss out
- Seat prices for events may be too expensive for many people
- Audiences may find their enjoyment of sport interrupted or spoiled - e.g. advertisement breaks
- Sponsors can determine where and when events are put on, which may exclude some people
- Marketing links may be seen as inappropriate because they push products that are not part of a healthy lifestyle - e.g. chocolate