Commerce 1.3

Question 1

Customer Service
(Factor

Answer 1

Good presales and after sales make you feel like a valued customer. Consequently, you will keep buying products from that store.

Question 2

Price
(Factor)

Answer 2

If the price of a good is more than you can afford, you will probably not buy it. Consumers want the best value for their money, which means paying the lowest price possible for the best quality.

Question 3

Convenience
(Factor)

Answer 3

Consumers want shopping to be a hassle-free or convenient experience. Factors such as travel time, the number of stores located close by, and suitable shopping hours will influence when, where, and what consumers buy.

Question 4

Marketing and advertising
(Factor)

Answer 4

Plays an important role in influencing the consumer’s decision. If successful, consumers will be influenced into buying the product/good.

Question 5

Gender
(Factor

Answer 5

Males and females have a number of common wants, such as entertainment, music and a car. However, a person’s gender influences some type of purchase.
For example, a female consumer may spend more on cosmetics then males.

Question 6

Age
(Factor)

Answer 6

A consumer wants will change over time as their age progress and different wants and needs will fade away/arise.

Question 7

Disposable Income
(Factor)

Answer 7

A consumer’s level of income determines what kind of product they regularly purchase. A buyer with higher disposable income will spend more on luxury or lifestyle items.

Question 8

Environmental Considerations
(Factor)

Answer 8

With increasing community awareness of environmental pollution, many consumer are becoming more aware of the problems caused by throwing away packaging. Therefore, consumers may be influenced to purchase a product with minimum packaging or packaging that can be recycled.

Question 9

Social Media
(Factor)

Answer 9

Social influencers are people with a large audience who post regularly on social media promoting products. The content they post often influences their followers’ purchasing decision

Question 10

Cultural Factors
(Factor)

Answer 10

Cultural factors are a set of basic values, perceptions, wants, and behaviours of a particular community or group of individuals. It gas a significant effect on an individual’s buying decisions, as every individual has different sets of habits, beliefs and principles they develop from their family status or background

Question 11

What is disposable income?
(Meaning)

Answer 11

The income which remains after tax deductions have been put to action.