comm-4 final review Flashcards
Elm model
Looking at different perspectives on communication
Elaboration
the amount of thinking the receiver engages in about the content of the message
Central Route
used to process persuasive messages and involves high elaboration. The receiver focuses on the content of the message. Deeper process of information
Peripheral Route
Low elaboration and focus is on cues. Surface processing of information
Routes Used
The route we engage in depends on the motivation to process, personal relevance, and personal involvement
Central route
using ethos to cite the NYC Health Department source on the bottom right corner.
Peripheral Route
easily recognized celebrity (credibility), Tag line (attention), pop of color (visual)
Compliance
Being influenced to do something to gain a reward or avoid being punished
(most basic level of influence)
Identification
similar to conformity in that a person accepts influence from someone or something to fit in with a group
Internalization
long-term attitude change accepting behavior as the best or most acceptable and will perform behavior regardless of what others think
Propaganda
a type of persuasion that involves mass audiences with the purpose of achieving the goals of the persuader and typically involves emotional appeals, concealment of purpose, and lack of sound support
Name-calling
labeling
Generalities
general statements hard to disagree with
Testimonial
a source without expertise (celebrity)
Card stacking (also called case making)
facts or information that may or may not be true to prove the speaker’s position
