COLLECTION OF DATA (RESEARCH) Flashcards
In research, any information that has been observed and collected to validate research things is known?
Data
What are the two types of data?
Primary and Secondary Data
A type of data that are gathered from primary sources and provide raw and first-hand information.
Primary Data
A type of data that are gathered from discussion and analysis from other researcher. Usually obtained by books, magazines, articles, newspapers, and etc.
Secondary Data
Involves watching and listening to actions and events. The researchers observe a specific group of people or phenomena to thoroughly understand them.
Observation
What are the TWO types of observation?
1). Participant Observation
2). Non - Participant Observation
Differentiate PARTICIPANT and NON-PARTICIPANT observation.
Participant Observation - researchers participate in activities.
Non-Participant Observation - researchers do no get involve in activities.
The researcher asks the participant questions in one-on-one/small group setting.
Interview
Interview is classified into two. What are they?
1). Unstructured Interview
2). Structured Interview
In this type of interview, the interview is a conversation with no prepared questions or predetermined line of investigation.
Unstructured Interview
But when having and unstructured interview, what should the interviewer explain?
1). The purpose of the study.
2). The particular focus of this study.
A type of interview that may assume a definite format.
Structured Interview
What should structured interview mainly focus on when having a definite format?
1). Charting a job-holder’s sequence of activates in performance.
2). An inventory or questionnaire may be used.
A list of survey questions intended for respondents are written/encoded.
Questionnaire
How are variables measured?
Scale Of Measurements
What are the classifications in the Scale Of Measurements?
1). Nominal Scale
2). Ordinal Scale
3). Interval Scale
4). Ratio Scale
A naming scale where variables are simply ‘named” or “labelled”.
Nominal Scale
Implies order; and order means ranking. Has its own specific variables in a specific order.
Ordinal Scale
Indicates distance, between two entities , which is what helps in achieving. It offers labels, order, as well as a specific ….. between each of its variable options.
Interval Scale
Bears all the characteristics of an interval scale, in additional to that, it can also accommodate the value of ZERO on any of its variables.
Ratio Scale
What are the TWO types of question.
Close-Ended Question
Open-Ended Question
Type of question that asks the respondents to choose from a distinct set of pre-defined responses.
Close-Ended Question
What are all the types of close-ended questions?
Dichotomous Question
Multiple Choice Question
Rating Scale Question
Bipolar Question
Buying Propensity Question
Leading Question
This type of question shows only two options and one is selected.
Dichotomous Question
This type of question shows three or more options and only one should be chosen.
Multiple Choice Question
This type of question is usally a 4-point or above ______ scale where the respondents are required to indicate a certain extent of condition, degree of judgment, or intensity of feeling.
Rating Scale Question
Questions that have two answers with different levels of extremities and written at opposite ends of a scale.
Bipolar Question
These are aimed at assessing customers’ future intentions, determining their propensity toward buying a specific product or service.
Buying Propensity Question
A question forcing the target audience to opt for a specific kind of answer.
Leading Question
A type of question that ask respondents to answer at his/her own answers.
Open-Ended Question
