COLLECTION OF DATA (RESEARCH) Flashcards

1
Q

In research, any information that has been observed and collected to validate research things is known?

A

Data

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2
Q

What are the two types of data?

A

Primary and Secondary Data

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3
Q

A type of data that are gathered from primary sources and provide raw and first-hand information.

A

Primary Data

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4
Q

A type of data that are gathered from discussion and analysis from other researcher. Usually obtained by books, magazines, articles, newspapers, and etc.

A

Secondary Data

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5
Q

Involves watching and listening to actions and events. The researchers observe a specific group of people or phenomena to thoroughly understand them.

A

Observation

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6
Q

What are the TWO types of observation?

A

1). Participant Observation
2). Non - Participant Observation

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7
Q

Differentiate PARTICIPANT and NON-PARTICIPANT observation.

A

Participant Observation - researchers participate in activities.

Non-Participant Observation - researchers do no get involve in activities.

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8
Q

The researcher asks the participant questions in one-on-one/small group setting.

A

Interview

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9
Q

Interview is classified into two. What are they?

A

1). Unstructured Interview
2). Structured Interview

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10
Q

In this type of interview, the interview is a conversation with no prepared questions or predetermined line of investigation.

A

Unstructured Interview

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11
Q

But when having and unstructured interview, what should the interviewer explain?

A

1). The purpose of the study.
2). The particular focus of this study.

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12
Q

A type of interview that may assume a definite format.

A

Structured Interview

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13
Q

What should structured interview mainly focus on when having a definite format?

A

1). Charting a job-holder’s sequence of activates in performance.
2). An inventory or questionnaire may be used.

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14
Q

A list of survey questions intended for respondents are written/encoded.

A

Questionnaire

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15
Q

How are variables measured?

A

Scale Of Measurements

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16
Q

What are the classifications in the Scale Of Measurements?

A

1). Nominal Scale
2). Ordinal Scale
3). Interval Scale
4). Ratio Scale

17
Q

A naming scale where variables are simply ‘named” or “labelled”.

A

Nominal Scale

18
Q

Implies order; and order means ranking. Has its own specific variables in a specific order.

A

Ordinal Scale

19
Q

Indicates distance, between two entities , which is what helps in achieving. It offers labels, order, as well as a specific ….. between each of its variable options.

A

Interval Scale

20
Q

Bears all the characteristics of an interval scale, in additional to that, it can also accommodate the value of ZERO on any of its variables.

A

Ratio Scale

21
Q

What are the TWO types of question.

A

Close-Ended Question
Open-Ended Question

22
Q

Type of question that asks the respondents to choose from a distinct set of pre-defined responses.

A

Close-Ended Question

23
Q

What are all the types of close-ended questions?

A

Dichotomous Question
Multiple Choice Question
Rating Scale Question
Bipolar Question
Buying Propensity Question
Leading Question

24
Q

This type of question shows only two options and one is selected.

A

Dichotomous Question

25
Q

This type of question shows there or more options and only one should be chosen.

A

Multiple Choice Question

26
Q

This type of question is usally a 4-point or above ______ scale where the respondents are required to indicate a certain extent of condition, degree of judgment, or intensity of feeling.

A

Rating Scale Question

27
Q

Questions that have two answers with different levels of extremities and written at opposite ends of a scale.

A

Bipolar Question

28
Q

These are aimed at assessing customers’ future intentions, determining their propensity toward buying a specific product or service.

A

Buying Propensity Question

29
Q

A question forcing the target audience to opt for a specific kind of answer.

A

Leading Question

30
Q

A type of question that ask respondents to answer at his/her own answers.

A

Open-Ended Question