Collecting Secondary Data from Inside and Outside Org.

Question 1

Whats the difference between Secondary Data and Primary Data?

Answer 1

Secondary Data
Information NOT gathered for the immediate study at hand but for some other purpose.

Often give good background information and fill in some gaps in the researcher’s understanding.

Primary is Decision Focused

Question 2

Advantages of Secondary Data

Answer 2

Time saving for researchers

Money saving for the researcher.

Can help in understanding the problem being investigated.

Suggest methods and further data that should be collected.

Comparative data to use with primary

Question 3

Disadvantage of Secondary Data

Answer 3

Problem of Fit

Problems of Accuracy

Question 4

Types of External Secondary Data

Answer 4

Profiling Customer

Geodemographer

Question 5

Measuring of Secondary Data

Answer 5

Receipts

Scanner

Panels