Collecting Primary Data by Observation Flashcards
Exam_1_Study
7 Types of Primary Data
Behavior
Motivation
Demographic / Socioeconomic
Personality / Lifestyle
Attitude
Awareness / Knowledge
Intentions
What is Behavior?
What a person has done or is doing
Physical activity or action that takes place under specific circumstance, time or other actors.
What is Motivation
Motive a need, want, drive, desire, impulse, any inner stat that dictates behavior.
What is Demographic and Socioeconomic?
Age, Education, Occupation, gender, status, and income
What are Personality and Lifestyle ?
Normal habits of a person, attributes, traits, and mannerisms.
What is Attitude?
Person’s overall eval of something
What are Awareness and Knowledge?
Insight into, or understanding of facts of object or event.
What is Intention?
Anticipated/planned future behavior, useful when others are expensive/difficult/impossible to obtain