Collecting Primary Data by Observation Flashcards

Exam_1_Study

1
Q

7 Types of Primary Data

A

Behavior

Motivation

Demographic / Socioeconomic

Personality / Lifestyle

Attitude

Awareness / Knowledge

Intentions

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2
Q

What is Behavior?

A

What a person has done or is doing

Physical activity or action that takes place under specific circumstance, time or other actors.

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3
Q

What is Motivation

A

Motive a need, want, drive, desire, impulse, any inner stat that dictates behavior.

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4
Q

What is Demographic and Socioeconomic?

A

Age, Education, Occupation, gender, status, and income

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5
Q

What are Personality and Lifestyle ?

A

Normal habits of a person, attributes, traits, and mannerisms.

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6
Q

What is Attitude?

A

Person’s overall eval of something

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7
Q

What are Awareness and Knowledge?

A

Insight into, or understanding of facts of object or event.

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8
Q

What is Intention?

A

Anticipated/planned future behavior, useful when others are expensive/difficult/impossible to obtain

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