COLD WAR- Spain's manipulation of USA

Question 1

how did Franco exploit the USA?

Answer 1

mass consumer culture used to their advantage
harnessed power of american tourism
film
airlines
(private sector and american businesses involvement proves that us popular culture has not just been used for US purposes)

Question 2

film

Answer 2

• American motion pictures producers looked to make Hollywood films in spain: eg Samuel Bronston (El Cid) became seen to be one of the most significant assets to the regime: attractive images of Spain

Question 3

travel business interests

Answer 3

eg Hilton hotels (first European Hilton hotel in Madrid, celebrities came for the opening, bishop of Madrid blessed the hotel). Trans-World airlines: elaborate images eg bullfights and traditional dress displayed in their offices

Question 4

american express

Answer 4

opened exclusive offices in Madrid in 1950, and created a top-notch American public relations firm. Amex allowed them to have an advertising campaigns, eg strategically placed in magazines and beautiful descriptions.

Question 5

1950,

25,000 Americans went to Spain

Answer 5

1951,

was almost 42,000 and brought in 9 million dollars

Question 6

“National Plan for Tourism”

Answer 6

featured travel, accommodation, government procedures. Wanted American to spread, like propaganda, how brilliant Spain was, appreciating a hospitable and welcoming nation