Cognitive Science Flashcards
Accommodation
a principle of piaget’s theory of cognitive development. it occurs when cognitive structures are modified because new info or new experiences do not fit into existing cognitive structures
Afterimage
a visual sensation that appears after prolonged or intense exposure to a simulus
Agnosia
impairments in perceptual recognition
Analogy of inoculation
mcguire’s analogy that people can be psychologically inoculated against the “attack” of persuasive communications by first exposing them to a weakened attack
anterograde amnesia
memory loss for new info following brain injury
Apparent motion
an illusion that occurs when two dots flashed in different locations on a screen seconds apart are perceived as one moving dot
assimilation
a principle of piaget’s theory of cognitive development. it is the process of understanding new info in relation to prior knowledge, or existing schemata
Atkinson-Shiffin Model
a model of memory that involves three memory structures (sensory, short-term, long-term) and the processes that operate these memory structures
Autokinetic effect
an illusion that occurs when a spot of light appears to move erractically in a dark room, simply because there is no frame of reference
availability heuristic
a decision-making shortcut that people tend to use when trying to decide how likely something is based on how easily similar instances can be imagined
Binocular disparity (stereopsis)
a cue for depth perception that depends on the fact that the distance between the eyes provides two slightly disparate views of the world that, when combined, give us a perception of depth
Boomerang Effect
in theories of attitude persuasion, it is an attitude change in the opposite direction of the persuader’s message
Bottom-up processing (data-driven processing)
info processing that occurs when objects are recognized by the summation of the components of incoming stimulus to arrive at the whole pattern
Brightness contrast
in brightness perception, it refers to when a particular luminance appears brighter when surrounded by a darker stimulus than when surrounded by a lighter stimulus
Classical Conditioning
also known as respondent conditioning, it is a result of learning connections between diff events
Clustering
a technique to enhance memory by organizing items into conceptually related categories
cognitive dissonance theory
leon festinger’s consistency theory that people are motivated to reduce dissonant elements or add consonant elements to reduce tension
cognitive map
a mental representation of a physical space
Color constancy
refers to the fact that the perceived color of an object does not change when we change the wavelength of the light we see
conditioned response
in classical conditioning, it is the learned response to a conditioned stimulus
conditioned stimulus
in classical conditioning, it is a neutral stimulus that has been paired with an unconditioned stimulus to elicit a conditioned response
connectionism
also called parallel distribution processing, it is a theory of info processing that is analogous to a complex neural network
crystallized intelligence
proposed by raymond cattell, it is a type of intell that uses knowledge acquired as a result of schooling or other life experiences
decay theory
a theory that holds that if the info in long-term memory is not used or rehearsed, it will eventually be forgotten
declarative memory
sometimes called fact memory, it is memory for explicit info
dissonance theory
the tendency to change thoughts or behavior in response to perceived inconsistencies
echoic memory
auditory memory
eidetic memory
memory for images