cognitive approach

Question 1

role of inference

Answer 1

mental processes cannot be observed so are studied indirectly by making assumptions on basis of behaviour

Question 2

schema

Answer 2

packages of info developed through experience
‘mental framework’ for interpretation of incoming info

Question 3

theoretical models

Answer 3

info processing approach suggests info flows through stages like input, storage, retrieval (e.g msm)

Question 4

computer models

Answer 4

programmes that can be run on a computer to imitate human mind

Question 5

cognitive neuroscience

Answer 5

scientific study of influence of brain structures on mental processes
brain scanning
e.g memory research linking episodic & semantic to opposite sides of prefrontal cortex (Tulving et al)

Question 6

strengths

Answer 6

• scientific & objective methods
• application to everyday life e.g improving EWT, treatment of depression

Question 7

weaknesses

Answer 7

• inference = abstract, theoretical
• use of artificial stimuli = lack of external validity
• machine reductionism = assumes human mind and computers are the same e.g emotion & motivation have been shown to influence accuracy of recall e,g EW accounts