Coformity

Question 1

Conformity

Answer 1

A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people

Question 2

Internalisation

Answer 2

A deep type of conformity where we take the majority view because we believe it to be correct. This makes a permanent change in behaviour even when the group is absent

Question 3

Identification

Answer 3

A moderate type of conformity where we act in the same way as the group because we value it and want to be a part of it. But we don’t necessarily agree with everything that the majority believes

Question 4

Compliance

Answer 4

A superficial and temporary type of conformity where we outwardly agree with the majority but privately disagree with it. The behaviour lasts as long as the group is present

Question 5

Why do we conform

Answer 5

Morton Deutsch and Harold Gerrard
Informational social influence and normative social influence

Question 6

ISI

Answer 6

Occurs when people conform because they are not sure what behaviours/beliefs/opinions are right or wrong so they use the majority as a source of information
May also lead to internalisation
A cognitive process

Question 7

NSI

Answer 7

Likely to occur when you don’t really know a group very well and you don’t want to appear foolish as to then be accepted not rejected
May lewd to compliance
An emotional process

Question 8

Is conformity more likely to be NSI or ISI

Answer 8

Both together is the most likely form of conformity

Question 9

What are you labelled as if you follow the majority

Answer 9

An N affliator

Question 10

Pos NSI

Answer 10

• +research support
• Asch found that some people confirmed because they felt self conscious and we’re afraid of disapproval
• When PP wrote answers down, conformity fell to 12.5%
• Showing that conformity is a desire to be liked by a group
  -increasing IV

Question 11

Pos ISI

Answer 11

• +Research support Lucas 2006
  -participants confirmed more to incorrect maths questions when they were harder
• when problems were easy participants knew their own minds but when it was harder, the situation became ambiguous
• conformity is more likely to occur when we don’t know the correct answer
  -increasing IV

Question 12

individual differences in NSI

Answer 12

nAffiliators ( people more concerned with affiliating ) and therefore being liked by others were found to be in need of affiliation and therefore more likely to conform - McGhee and Teevan