Coca-Cola (1)

Question 1

Facts about Coke

Answer 1

• 1.9 billion of cokes products are consumed daily globally
• Coke is one of the most recognisable brands on the planet
• Cokes 30-year advertising is responsible for Santas red and white clothes

Question 2

Why is Coke such a significant TNC?

Answer 2

Coke was rated by Interbrand as one of the most valuable brands in the world in 2015 along with google and apple. Shareholders have received increased dividends for 53 consecutive years

Question 3

What is cokes estimated yearly revenue?

Answer 3

Cokes 20 different brands generate around 45 billion dollars yearly

Question 4

Why is Coke such a great example of globalisation?

Answer 4

Coke sells in over 200 countries

Question 5

Coca-Cola Impact: Positive Social

Answer 5

Coke has provided training and education programs for over 5 million female entrepreneurs in poorer countries.

Coke has given huge grants to companies throughout the world such as Anandana in India

Question 6

Coca-Cola Impact: Negative Social

Answer 6

Harsh working conditions are present in some bottling plants

Coke has had many hugely expensive advertising campaigns advocating unhealthy drinks despite increasing obesity

Question 7

Coca-Cola Impact: Positive Economic

Answer 7

Franchise operation means local businesses in LICs can benefit from the profit made by coke sales.

Investment in new production plants and infrastructure allows for huge economic growth.

Coke has created an infrastructure in India worth around 2 billion

Question 8

Coca-Cola Impact: Negative Economic

Answer 8

Long hours for little pay in LICs and the majority of profits are sent back to the USA.

Most schemes are top-down and may not reach the most in need

Question 9

Coca-Cola Impact: Positive Environmental

Answer 9

Agriculture schemes create more sustainable farming that is less damaging to the environment

Water schemes try to prevent over-extraction

The trade network creates pathways for things such as disaster relief

Question 10

Coca-Cola Impact: Negative Environmental

Answer 10

Over extraction of water (Coke used more water than 25% of the world In 2012)

Water pollution in Kerala India 2004

Pesticide use is bad for biodiversity

Question 11

Coke numbers:

Answer 11

2015
Revenue 46billion
Market share of soft drinks 25%
Number of products 3500
Number of sales per day 1.9 billion
Brand value 80 billion