Close Study Businesses Flashcards
AES engineering supplies
(Tertiary)
- What the business does?
- Supplier of engineering parts
Avongard
(Secondary)
- What the business does?
- Manufacturer of construction safety devices
Cotswold house hotel
(Tertiary)
- What the business does.
- Hotel and spa.
Munster joinery
(Secondary)
- What the business does?
- Manufacturer of windows and doors.
AES engineering supplies
(Tertiary)
- How does the business use social media as a promotional tool? Yeah
- AES engendered supplies uses Twitter to promote their brand and products. It is private so it can choose who can follow them to stop competitors from stealing ideas.
Having a private twitter account is suitable as they generally have specialist customers from engineering firms.
Avongard
(Secondary
- How does the business use social media as a promotional tool?
- Avongard don’t use social media as a promotional tool however they use trade shows to present their products to potential customers.
Many construction firms come to Avongard when they need the product.
Cotswold house hotel
(Tertiary)
- How does the business use social media as a promotional tool?
- Cotswold house hotel uses Instagram, Facebook, Twitter and Pinterest to advertise their hotel and spa.
The social media accounts are linked together.
It post promotional raffles on its social media pages (offering chance to win a free stay at the hotel) to increase audience and customer interest aswell as involving instructions including tagging a freind you would spend the stay at the hotel and spa potentially introducing new customers into Cotswold house hotel.
Aswell as this google listing / advertising is used.
Munster joinery
(Secondary)
- How does the business use social media as a promotional tool?
- Munster joinery use social media to become market influences.
They also have sales representatives they go and meet existing and potential customers to sell their manufactured products.
AES engineering supplies
(Tertiary)
- How does the business comply with employee protection legislation.
- Train staff in health and safety including how to lift heavy equipment safely.
Full time health and safety officer.
Employees have licences to use specialist dangerous equipment.
Work hours of 8am to 5pm. 5 x a week which adds up to 45 hours a week which complies with the working time regulation.
Avongard
(Secondary)
- How does the business comply with employee protection legislation.
1.
Train staff in health and safety.
Risk assessments.
Training in how to appropriately deal with heavy dangerous objects.
A shift cycle to ensure employees don’t become tired causing mistakes which could put them in danger. 3 shift cycles a day allow regular breaks.
Cotswold house hotel
(Tertiary)
- How does the business comply with employee protection legislation.
1.
Provides employees with health and safety training including fire safety, food and water safety aswell as ensuring equipment such cooking tools are used safely.
Train staff in the service and hotel and spa industry.
Cotswold house hotel pay relatively high employee wages due to fact the hotel is located in a expensive area so living and travel costs for employees are higher.
Munster joinery
(Secondary)
- How does the business comply with employee protection legislation.
1.
Munster joinery provides employees with health and safety training.
Provides all employees with health and safety equipment.
Employees get additional training to get licenses and knowledge to work on building sites free of charge.
AES engineering supplies
(Tertiary)
- Does this business use hire purchase and if so what’s its impact on business operations?
- AES Engineering supplies uses hire purchase for buying machines that move large equipment. They are leased over 4 years and then sold and upgraded. It is better for cashflow.
Avongard
(Secondary)
- Does this business use hire purchase and if so what’s its impact on business operations?
- Avongard dose not use hire purchase however rents it’s premises and buys everything straight up using its profits.
Cotswold House Hotel
(Tertiary)
- Does this business use hire purchase and if so what’s its impact on business operations?
- Cotswold House Hotel does not use hire purchase however they are creating a new website and are paying it in 5 monthly instalments of £1200 each to keep producer productivity.
Munster Joinery
(Secondary)
- Does this business use hire purchase and if so what’s its impact on business operations?
- Munster Joinery use hire purchase to pay for trucks and once they are fully paid on hire purchase them sell them after they have served their purpose and been used.
AES Engineering supplies
(Tertiary)
- How does the business develop new ideas.
- AES Engineering supplies develops new ideas by producing customer surveys to see what improvements and wants their existing customers have. This has resulted in them providing 24hr delivery as it was a high customer want gathered from the survey.
Avongard
(Secondary)
- How does the business develop new ideas.
- Avongard discuss new possible ideas as a group (team of employees and shareholders).
Conduct market research with recent customers to see their needs and wants.
Cotswold House Hotel
(Tertiary)
- How does the business develop new ideas.
- Cotswold House Hotel follow similar business like other hotel and spa business on social media that are market leaders to see what they are doing to gather a large customer base and attract audience attention.
Munster Joinery
(Secondary)
- How does the business develop new ideas.
- Munster joinery conducts market research and follows other similar businesses to see what their target audience wants and needs.
They also conduct customer surveys to ensure existing customer are happy with the service as well as proving information of improvement.
Competitor analysis has caused the company to now offer double glazing to compete and be better then other similar companies in their market.
- What type of business activity are each of the 4 close study businesses?
AES Engineering supplies -
Avongard -
Cotswold House Hotel -
Munster Joinery -
AES Engineering supplies - Tertiary
Avongard - Secondary
Cotswold House Hotel - Tertiary
Munster Joinery - Secondary
