Climate Change webpage - Greenpeace UK

Question 1

General stuff

Answer 1

Logo is green and eco friendly 
Interactive (hyperlinks to keep flow of text etc) 
Slippery slope argument 
Side bar for navigation 
Short, simple headings
You can make an account to find out more
Mostly opinions presented as facts but contains facts for credibility
Addressed to reader

Question 2

“Take action”

Answer 2

It is down to us to make a change
Contains lots of imperatives
Campaign

Question 3

“Schadenfreude”

Answer 3

Taking pleasure in others misery

Question 4

“Serious about tackling climate change?”

Answer 4

Rhetorical question

Question 5

Paragraph 1

Answer 5

Short sentences to display point
Evidence
Shocking, emotive statistics (150000 people are dying)
Persuasive, dramatic, emotive, urgent theme
Group effort (if we)
Pessimistic
Shows scale of problem

Question 6

Paragraph 2

Answer 6

More hopeful
Empowering
Emotive (catastrophe)
Compound adjective (ready-to-go)

Question 7

Paragraph 3

Answer 7

Persuasive

Factual tone

Question 8

What you can do paragraph

Answer 8

Repetition of “catastrophe”
Alliteration “catastrophic climate change
Makes situation sound easily fixable
Simplifies problem
Group effect
Directly to reader
Repeated use of of plural pronoun to empower and involve reader