Client Brief and Target Audience

Question 1

Give 5 things that could be included in a client brief

Answer 1

Any 5 from purpose, theme, style, genre, content, timescale, target audience and legislation constraints

Question 2

What is the purpose of a client brief?

Answer 2

To provide the media developer with outline information and any constraints and to give a clear statement of what is to be produced

Question 3

What is your target audience?

Answer 3

The person or people your final product is aimed at

Question 4

Name 4 things that need to be considered about your target audience

Answer 4

Any 4 from age, gender, location, ethnicity, income and accessibility

Question 5

When considering the target audience, why do you need to consider age?

Answer 5

Need to be clear about the age group (eg 6-12, 18-40, 60+)

Question 6

When considering the target audience, what must you consider about gender?

Answer 6

Whether it is targeted at male/female

Question 7

When considering the target audience, what must you consider about location?

Answer 7

Whether local, national, international

Question 8

When considering the target audience, what must you consider about ethnicity?

Answer 8

Background, culture, race, religion, language

Question 9

When considering the target audience, what must you consider about income?

Answer 9

How much people earn from their jobs/if they are working

Question 10

When considering the target audience, why do you need to consider accessibility?

Answer 10

Some people may have disabilities