client, audience, etc Flashcards

1
Q

who is a client?

A

the person or company who is financing the media product to be created

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2
Q

what is a client brief?

A

a key piece of written or verbal information containing the clients expectations and ideas for the product that any designer or the creative team will need

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3
Q

what could/will a client brief include?

A

client requirements

target audience

purpose

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4
Q

what are client requirements?

A

needs or expectations the client has about their product to be created

the client is likely to decide wether they are happy with the product based on how these have been met

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5
Q

examples of client requirements

A

audience

client ethos

content

genre / style

timescale

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6
Q

what is client ethos?

A

the way the client wishes to be viewed, their reputation and the values they want to promote

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7
Q

what are client constraints?

A

when a client requirement had drawbacks that might affect the product creation

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8
Q

what are demographics?

A

different characteristics of a population of people

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9
Q

examples of demographics

A

age
gender
occupation
interests
income
location

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10
Q

what is segmentation?

A

breaking down demographics further into groups based on similarities

creates a profile that addresses a target audience

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11
Q

examples of segmentation?

A

opinions

behaviours

interests

geographical location

aspirations

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12
Q

how is a target audience made?

A

demographic + segmentation

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13
Q

benefits of segmentation?

A

specific / focus

tailored message

identifiable

content matches preferences

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14
Q

what is primary research?

A

FIRST HAND accounts, data or opinions on something from someone has a DIRECT CONNECTION with the PRODUCT or idea

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15
Q

what secondary research?

A

SECOND HAND accounts of relevant information

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16
Q

examples of primary research?

A

interviews

online surveys

focus groups

17
Q

examples of secondary research?

A

books / journals

research

tv

newspapers

18
Q

what is validity?

A

when the method used to collect data is measuring what you intended to measure

19
Q

what is reliability?

A

how consistent and accurate the data is

20
Q

why are validity and reliability important?

A

to gain accurate, successful results

if they are NOT then time and money would be wasted collecting incorrect data

21
Q

what are the two types of research?

A

primary

secondary

22
Q

what are the two types of data?

A

qualitative

quantitative

23
Q

what is qualitative data?

A

DETAILED DATA received through primary and secondary research

NOT data that can be obtained through yes/no answers or multiple choice

24
Q

what is quantitative data?

A

many short answer responses

statistics

25
advantages of qualitative data
produces key, detailed, relevant data first hand quotes
26
disadvantages of qualitative data
time consuming to analyse hard to compare responces
27
advantages of quantitative data
wider picture of results from more people can achieve averages and a general response quick and easy to analyse
28
disadvantages of quantitative data
data lacks detail no backstory on the answers, no reasons
29
what are the 3 media codes?
technical codes symbolic codes written codes
30
what are technical codes?
the way pieces of equipment are used to create meaning, impact or engagement in a specific media form
31
what are symbolic codes?
our understanding of society, culture and real life they relate to the meanings we give objects, locations and actions how OUR LIVES ARE REFLECTED
32
what are written codes?
printed, written or spoken language in a media product
33
what is a media code?
use of different elements to convey meaning, create impact and engage audiences
34
examples of media elements
audio typography transitions lighting colour interactivity