client, audience, etc Flashcards
who is a client?
the person or company who is financing the media product to be created
what is a client brief?
a key piece of written or verbal information containing the clients expectations and ideas for the product that any designer or the creative team will need
what could/will a client brief include?
client requirements
target audience
purpose
what are client requirements?
needs or expectations the client has about their product to be created
the client is likely to decide wether they are happy with the product based on how these have been met
examples of client requirements
audience
client ethos
content
genre / style
timescale
what is client ethos?
the way the client wishes to be viewed, their reputation and the values they want to promote
what are client constraints?
when a client requirement had drawbacks that might affect the product creation
what are demographics?
different characteristics of a population of people
examples of demographics
age
gender
occupation
interests
income
location
what is segmentation?
breaking down demographics further into groups based on similarities
creates a profile that addresses a target audience
examples of segmentation?
opinions
behaviours
interests
geographical location
aspirations
how is a target audience made?
demographic + segmentation
benefits of segmentation?
specific / focus
tailored message
identifiable
content matches preferences
what is primary research?
FIRST HAND accounts, data or opinions on something from someone has a DIRECT CONNECTION with the PRODUCT or idea
what secondary research?
SECOND HAND accounts of relevant information
