camera, lighting etc (media elements 3) Flashcards
what are camera techniques?
different shots and angles
examples of camera techniques
camera angles
(the angle the camera is positioned)
camera shots
(the way the camera has been set up)
camera movement
(emphasis)
how is lighting important?
creates a mood/atmosphere for a shot using light intensity and colours
why are colours important?
they have meaning and are associated with certain things which can influence a product design to match the client’s ethos
what are graphics?
visual images that have been created by hand or computer which represent or emphasise a message
examples of graphics
illustrations
cartoon characters
logos
patterns
what is typography?
the style/arrangement of letters to make words readable, appealing and matching the theme
examples of typography
font type
font size
emphasis
colour of font
FONT example
comic sans
cursive
examples of interactive products/elements
embedded links
buttons
computer games
websites
apps
what are transitions?
move the eye from one shot or slide to the next
examples of transitions
fade
cut
wipe
dissolve
examples of audio
music
dialogue
sound effects
