Class 22 Flashcards
common assumptions about decisions
- Decisions are consistent
- Generally we are aware of what we know and what we do not know
- Decisions are improved with more information
- Generally we are risk averse
common anomalies/biases in how we actually make decisions
Framing
Retrievability/Availability
Anchoring
Bounded awareness
Dual Process Model
- System 1 = automatic, intuitive, impulsive, ever-present
- System 2 = calculating, rational, plodding, effortful
Framing
the way we define the decision to be made. Think of a picture frame, which is a lens
framing-what to do
- Restate/reframe the issue before making a decision.Work towards neutral representations.
- Recognize the influence of gains versus losses; most effective concessions are those that reduce the opponents losses, not improve an attribute in which the opponent is already “in the gains.
retrievability/availability of info
- People assess the frequency, probability, or likely causes of an event by the degree to which instances of that event are readily “available” in memory
- Often appropriate because it helps us remember what is most common.
- However, also often influenced by elements that may lead to inaccuracy, such as vividness of the situation in our mind: earthquake, airplane, the instance we got into trouble, etc.
- Salience and emotional impact affect judgments
retrievability/availability of info examples
- Memory/emotional experiences
- Sample size
- Base rates
- Conjunction fallacy
anchoring
People start with an implicitly suggested reference point (the “anchor”) and make adjustments to it to reach their estimate. A person begins with a first approximation (anchor) and then makes adjustments to that number based on additional information
anchoring-what to do
- Ask yourself what is your estimate beforehand
- Ask yourself about a confidence interval (range)
bounded awareness
- The phenomenon by which individuals do not “see” and use accessible and perceivable information during the decision-making process, while “seeing” and using other equally accessible and perceivable information.
- Often caused by focusing on other items
- Also due to lack of attention to other parties.