Class 2

Question 1

norm of reciprocity

Answer 1

unwritte rule that people should benefit those who have benefited them

Question 2

normative influence

Answer 2

influence that produces conformity because a person fears negative social consequences of appearing deviant

Question 3

door-in-the-face technique

Answer 3

inufluence strategy that involves getting someone to deny an initial request

Question 4

conformity

Answer 4

tendency to do what others do simply because others are doing it

Question 5

obedience

Answer 5

tendency to do what powerful people tell us to do

Question 6

atittude

Answer 6

enduring positive or negative evaluation of an object or event

Question 7

belief

Answer 7

enduring piece of knowledge about an object or event

Question 8

informational influnec

Answer 8

influence that produces conformity because a person believes others are correct in their judgments

Question 9

persuasion

Answer 9

phenomenon that occurs when a person’s attitudes or beliefs are influenced by a communication from another person

Question 10

systematic persuasion

Answer 10

process by which attitudes or beliefs are changed by appeals to reason

Question 11

heuristic persuasion

Answer 11

process by which attitudes or beliefs are changed by appeals to habit or emotion

Question 12

foot-in-the-door technique

Answer 12

technique that involves making a small request and following it with a larger request

Question 13

cofnitive dissonance

Answer 13

an unpleasant state that arises when a person recognizes the inconsistency of his or her actions, attitudes, or bliefs

Question 14

we are social animals

Answer 14

we crave social relationships

our sense of self identity is defined by people around us in real life and virtually (social media)

Question 15

conformity

Answer 15

tendency to alter one’s opinion or behavior in ways that consistent with group norms

Question 16

social norms

Answer 16

groups often develop norms; this can be tricky when changing groups

Question 17

anti-conformity

Answer 17

people rebel by conforming to other group norms

Question 18

Asch’s line judgment

Answer 18

the thing where people said the wrong line because everyone else did

Variables: after group of 4 diminishing returns, ambiguity of judgment, presence of other dissents (dramatic factor)

Question 19

social comparison theory

Answer 19

we have a basic drive to evaluate our opinions and abilities
to the extent that the physical reality is ambiguous, we become increasingly dependent upon “social reality”
people often evaluate their own abilities and opinions by comparing them to others

Question 20

pluralistic ignorance

Answer 20

when people conform to what they think the rest of the group thinks or does… you think youre in control when everyone is

Question 21

twitter study about social pressure

Answer 21

identified 231 racist accounts and used bots to send chastising comments back… reduced racist attacks when criticism from white users w lots of followers