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MKTG INTRA > Chp 5 > Flashcards

Chp 5 Flashcards

1
Q

Choosing groups

A

Segmentation
Targeting
Positioning
Differentiation

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2
Q

What are we aiming for?

A

Profitability

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3
Q

Types of marketing

A

Mass
Segment
Niche
Personalized

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MKTG INTRA (6 decks)

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