Chp 1 Flashcards
1
Q
What is mktg?
A
Process of creating communicating delivering offerings that have value to consumers
2
Q
Wants?
A
Way to meeting your need
3
Q
State of lacking
A
Functional social esteem
4
Q
Mktg goal
A
Facilitate an exchange
5
Q
Exchange?
A
Process by which an org exchanges benefits for customer ressources
6
Q
How does a product create value
A
Meets or exceed customer needs in a cost effective way
7
Q
How to create value?
A
Analyze, create, innovate
8
Q
4 P
A
Product price place promotion
