Chp 2 Flashcards
1
Q
Why is mktg important?
A
Contributed to reach growth, sale and profitability objectives
2
Q
Mktg aligns with what
A
Mission and objectives
3
Q
Strategy?
A
Long term vision of the means that will be used to achieve a final objective
4
Q
Tactic?
A
Usually temporary element within the strategy
5
Q
What can market plan be
A
Large (whole company) or small (specific product) months or years
6
Q
Objective need to be?
A
Quantifiable, measurable and realistic
7
Q
4 types of ressource allocation
A
HR, financial, information, purchasing
8
Q
Control?
A
How to measure progress toward the objective
9
Q
Contingency plan?
A
Possible solution to deal with unforeseen circumstances
