Chp 10 - Test 2

Question 1

What options are available for distributing survey questionnaires?

Answer 1

• Direct Mail
• Telephone
• Online
• Personal Interview

Question 2

How can a researcher overcome the problem of low response rates to mail surveys?

Answer 2

Send several waves of mailings to aid response rate and keep list up to date

Question 3

What are the strengths and weaknesses of a mail survey?

Answer 3

+ Least expensive
+ Easy to reach a wide range of people
- Low response rate
- Self-administered = incorrect responses

Question 4

How does a researcher prepare interviewers for telephone surveys?

Answer 4

• Practice

- Must read introduction well to encourage participation

Question 5

What are the strengths of telephone surveys?

Answer 5

Response rates to properly done surveys have been good - data can be gathered quickly

Question 6

What are the weaknesses of telephone surveys?

Answer 6

• Duplicates, lots of people have multiple phones
• Inability to use visuals and other interview aids is limiting
• The researcher has no control over the interview environment
• Interviews must be short

Question 7

Are Internet surveys much different than mail surveys in terms of the considerations which must be made when preparing a survey project?

Answer 7

Same principles apply to both, but sampling has been a challenge since researchers must attract samples members to the website

Question 8

What are the considerations in carrying out personal interview surveys?

Answer 8

1. Face-to-face meetings allow the interviewer to build rapport with sample members, increasing the quality of responses and chance for completion
2. Survey’s interpersonal nature allows it to be flexible
3. If interviewers are not well-trained, they can bias results by their interactions with sample members
4. Good supervision of interviewers by administrators are a must for success

Question 9

What are the two types of personal interviews?

Answer 9

Unstructured and Structured

Question 10

What are the advantages to personal interview surveys?

Answer 10

Allow interviewers to build rapport with sample members, increasing the quality of responses and chance for completion

• High response rate
• Flexible

Question 11

What are the disadvantages to personal interview surveys?

Answer 11

Very expensive and time consuming

Question 12

Which types of surveys have the higher response rates?

Answer 12

Personal Interviews

Question 13

Which types of surveys have the lowest response rates?

Answer 13

Online

Question 14

Which type of surveys would be fastest to carry out?

Answer 14

Online

Question 15

Which surveys would take the most time to carry out?

Answer 15

Personal Interviews

Question 16

Where are personal interview surveys carried out?

Answer 16

Face-to-face in people’s homes, offices or at other convenient locations such as shopping malls