Chapter 5 - Test 2

Question 1

What is the Formative research approach?

Answer 1

Research done at the start of the campaign planning process to form a plan

Question 2

What is the Evaluation research approach?

Answer 2

1. Research carried out to examine the quality of preparation, implementation as well as the impact of the plan
2. Can take place at any time during the 4 Phases of Planning

Question 3

What are formal (quantitative) research methods?

Answer 3

• Chance and chance alone guides the selection of the sample.

Question 4

What are informal (qualitative) research methods?

Answer 4

• Not based on a random, representative sample.
• Used to capture the qualities of people’s thoughts and opinions.
• Results are not representative of the entire population

Question 5

What is the important distinction between formal and informal research methods?

Answer 5

• Quantitative captures hard data

- Qualitative captures emotions and feelings

Question 6

What must be necessary for a random sample to be random?

Answer 6

Each unit in the population has an equal chance of being selected

Question 7

What is casual research?

Answer 7

Information gathered without any systematic plan (talking to colleagues, reading files)

Question 8

What are the primary research methods?

Answer 8

Research you do yourself

Question 9

What are the secondary research methods?

Answer 9

The secondary is existing research, research created by others