Choosing Fonts

Question 1

Serif fonts have little “____” or lines attached at ends of letters.

Answer 1

Serif fonts have little “feet” or lines attached at ends of letters.

Question 2

What font is considered more serious or traditional?

Answer 2

Serif fonts

Question 3

Serif fonts: (T/F) Increased readability and reading speed

Answer 3

T

Question 4

What literature are serif fonts appropriate for?

Answer 4

Appropriate for long printed material: Books or
newspapers.

Question 5

“Sans-serif” literally means “_______”

Answer 5

“without serif”

Question 6

These fonts don’t have the extra lines on the ends of
letters.

Answer 6

Sans-serif

Question 7

Advantage of Serif Fonts

Answer 7

Easier to navigate visually,
helping move your eyes along the lines of text

Question 8

They don’t always display well on pixel-based
screens. This almost all our screens…. this talks about a

Answer 8

Disadvantage of Serif Fonts

Question 9

Disadvantage of Serif Fonts: They look ______rather than clear
and crisp.

Answer 9

distorted and “noisy”

Question 10

Disadvantage of Serif Fonts: Many designers favour sans-serif fonts for _____

Answer 10

web use, especially at small sizes

Question 11

Other fonts: Scripts

Answer 11

Scripts are what we might think of as cursive- or
handwriting-style fonts

Question 12

Other fonts: Decorative/Display Typefaces

Answer 12

When a font is categorized as decorative, display, or novelty, it all means the same thing.
1. It is a font that is meant to get the attention.
2. Used for a specific effect or purpose.

Question 13

Why Do Font Choices Matter

Answer 13

1. Important part of the design process
2. Different occasions or situations call for different fonts.
3. First impressions at-a-glance
4. Font choices need to be purposeful and appropriate
5. The elements of your font “outfit” must complement each other in
   order to effectively communicate the qualities you desire.
6. Font choices often set the tone for the whole design and can
   influence viewers’ feelings and interactions with your design.
7. Bad typographic choices distract viewers from the real design message
   and intentions

Question 14

Steps to choosing your font design

Answer 14

1. Determine the main idea/ message
2. Match font with design (or visual disconnect)
3. Every font has a mood/personality

Question 15

Choosing a Font: business card

Answer 15

choose a font that can be readable
at a small size.

Question 16

Choosing a Font: social media

Answer 16

a font that can be displayed well on
screens, can resize well, and displays well at a small size.

Question 17

Choosing a Font: poster

Answer 17

a font readable from a short distance

Question 18

Choosing a Font: billboard

Answer 18

a font readable quickly from far

Question 19

What are some body paragraph fonts?

Answer 19

Times New Roman (serif) and Arial (sans serif).