Applying Graphic Design Principles Flashcards
Proximity: Items that are not related to each other
should___ be in close proximity
Items that are not related to each other
should not be in close proximity
Proximity: The closeness or lack of closeness indicates
the relationship
Proximity: Elements that are intellectually connected
should be _______ connected.
Elements that are intellectually connected
should be visually connected.
Alignment: Things should be placed on the page arbitrarily (T/F)
F: Nothing should be placed on the page arbitrarily
Alignment: Every element should have
some visual connection with another element on the page
Alignment: What does visually connecting every element another element on the page do?
Creates a clean, sophisticated look.
Contrast: If the elements (type, colour, size, line
thickness, shape, space, etc.) are not the
same, then make them
VERY DIFFERENT
WHY ARE ALL CAPS BAD
ALL CAPS ARE HARD FOR PEOPLE TO
READ B/C THERE’S NO SHAPE TO THEM
What has redundant shape coding that make them easier to read.
Mixed-case sentences
Repetition: What does repetition help with
helps develop the organization and
strengthens the unity
Repetition: What can you repeat
You can repeat color,
shape, texture, spatial relationships, linethicknesses, sizes, etc.