Choice of Words Flashcards
Name the definition + effect of positive/negative connotation
Definition: a non literal framing of an object or term that intends to add a “good”/”bad” association
Effect:
- to enhance sth. positively/ negatively
- to create a positive/ negative image of a situation/topic
Name the definition + effect of emotive language
Definition: language designed to target an emotion and to make the audience respond on an emotional level to the idea or issue being presented
Effect:
- to highlight one’s own personal values and believes
- to show empathy (with sb.)
- to make the reader have pos./neg. feelings about sth.
Name the definition + effect of ironic language
Definition: figure of speech by which the writer says the opposite of what they mean
Effect:
- to blame sb. for sth.
- to draw attention to the statements actual meaning
Name the definition + effect of humorous language
Definition: funny, to make a joke
Effect:
- to establish contact with the reader
- to break the ice
Name the definition + effect of foreign words
Definition: e.g. Words from Latin/French…
Effect: to show expert knowledge/ good status of education (gains credibility with the reader)
Name the definition + effect of personal pronouns
Definition: a short Word we use as a simple substitute for the proper name of a person
Effect:
- to make sb. feel personally addressed
- to connect with the audience
- to establish contact/ a personal relationship with the audience/ reader
Name the definition + effect of Neologism
Definition: Newly created word by the author
Effect: e.g. to draw attention to new phenomenon in society
Name the effect of formal/informal register
- to adjust the language to the audience/ to the reader
- to address a certain target group
Name the effect of facts and statistical figures
- to gain credibility with the reader
- to convince the reader
