China Flashcards
How long as China been making wine?
For over 1,000 years, only since late 20th century has western style wine been produced.
Huge potential and rapid expansion
How much wine is produced in China?
More than 300,000 tons of grapes grown each year
How much of Chinese wine is exported?
Only 1.1% the local market consumes the rest
What are the four big wine brands in China?
Changyu
Great Wall
Dynasty
Great Dragon
How much of the wine market do the top four brands make up in China?
Up to 60%
What has been reduced in China?
The high tax on imported wines, now zero in Hong Kong
What has been the impact of the high tax on imported wines being reduced in China? Now zero in Hong Kong?
Opening up to international markets
What percentage of total alcohol consumption does wine account for in China?
Only 1%
What is causing rapid market growth for wine in China?
Wealth and awareness of Western Culture particularly in big cities
Which Chinese wine is one of the top five global best selling expressions?
China’s Changyu Noble Dragon made using Cabernet Gernischt grape
What is the first dry red wine brand that is popular with both Chinese and foreign consumers?
Changyu Noble Dragon
It is sold in more than 5,000 stores in Europe including Sainsbury’s in the UK, Schneekloth wines stores in Germany, Soysuper in Spain, Delta Club in Russia and Rutishauser Barossa in Switzerland
How much of China’s Cabernet Gernischt goes into making Noble Dragon?
As much as 70%
What is China’s largest wine brand?
Noble Dragon, it was launched in 1931 and sells 30 million bottles globally every year
It was the first Chinese wine to be stocked by UK supermarkets Sainsbury’s and Waitrose
What does Cabernet Gernischt mean?
It means ‘mixed Cabernet’ but has been genetically proven to be 99.99% Carménère
What doubled in China between 1999-2004?
Domestic wine consumption, more than 90% satisfied by domestic production
Which Asian country has emerged as a new global wine force in a short period of time?
China
With the fifth largest vineyard area and seventh largest wine production level in 2004
What is the country with the world’s fifth largest vineyard area and seventh’s largest wine production level
China