Cheating

Question 1

Dan Ariely: Why we think its OK to cheat and steal (sometimes)

Answer 1

• we follow our group, and do the opposite of rivals or others
• everyone has a fudge factor (most people are ok with a small amount of cheating)
• If we remind people of ethics, they will be significantly less likely to cheat
• Paying in tokens increases cheating because value is obscured