Charity appeals

Question 1

What are charity appeals parat of?

Answer 1

It is a sub category of advertising

Question 2

What do charity appeals to try do?

Answer 2

Recruit you on behalf of a good cause and often ask you to donate either time or money.

Question 3

What is the aim of the charity appeal?

Answer 3

Extremely persuasive, and often rely on similar methods to conventional advertising and persuasive speaking, tending to have more copy than conventional adverts.

Question 4

Key features of charity appeals

Answer 4

Headings

Visuals

Statistics

Metonymy

Pathos

Persuasive

Question 5

Headings

Answer 5

Look for headings andsub-headingsthat contain impactful and emotive language.

Question 6

Visuals

Answer 6

Like conventional advertising, charity appeals rely on visual elements such asphotographsto quickly convey relevant information. Look out for body language and facial expressions that reveal need.

Question 7

Statistics

Answer 7

In order to convey not only the scale of the problem, but also how the organisation has helped in the past. May be presented in summary or graphical form.

Question 8

Metonymy

Answer 8

Social problems like hunger and poverty are too large for one person to help solve; so charity ads often introduce you to asingle individualwho represents all those who your donation goes towards helping.

Question 9

Pathos

Answer 9

Charity ads appeal to your emotions by trying to make yousympathetic; by feeling sorry for someone you are more likely to help.

Question 10

Persuasive

Answer 10

Charity adverts are strongly persuasive, so look out for all kinds of rhetorical features including direct address, use of imperatives, modals andmore.