Brochure/leaflet

Question 1

Features of a brochure

Answer 1

Symbols Abbreviations. Directions. Color, font, type size and layout are important. Schedules and timetables.

Question 2

Language in a brochure

Answer 2

Language may vary within one brochure from concise and factual (especially when giving information of price, responsibilities, reservations) to emotive and persuasive descriptions using superlatives and making comparisons with competitors.

Question 3

Vocabulary for a brochure

Answer 3

Guarantee, reservations, responsibility, warranty, location. Contact information—address, phone, fax, Internet.

Question 4

Illustrative material

Answer 4

Often includes photographs portraying best aspects of subject and maps