Characteristics of Events

Question 1

Purpose & Aims

Answer 1

Specific target audience (Social group)

Meeting social needs (Inner city areas)

Government initiatives (Health)

Raising public awareness (How and where to access sports)

Fashion/popularity of sports (Football at the Olympics)

Question 2

Funding and investment in events and initiatives

Answer 2

Sources of Income -
Government, National Lottery, sponsorship
Sport England, Donations

Expenditure- where is the money spent?

Upfront costs- Bidding, promotion, facilities

Ongoing costs- staffing, coaches, volunteers, equipment

Profits-
Financial gain could be reinvested, benefits to the economy

Question 3

Event + Organisation involved

Answer 3

Local- local companies (Challenging Events)
- Winchester 10K
- Southampton Fast Twitch

Regional - NGB’s (the rfu, The FA)
- AOC south east football championships
- AOC southeast rugby championships

National - NGB’s (The RFU, The FA)
- FA Cup
- Gallagher rugby premiership

International IGB’s (World Fugby, FIFA)
- Rugby World Cup
- Football world cup

Question 4

Methods to promote events and initiatives

Answer 4

Social media

Local newspaper

Radio

Leaflet drop

Posters

Word of mouth

Guest speaker/role models

Question 5

Duration

Answer 5

Is the event /initiative a One-off OR Ongoing

How much planning/ running time does the events/initiative require