Benefits of Events & Initiatives Flashcards
Benefits to performers
develop their skills/ improve performance
access to better coaching/facilities
access to more support (physiotherapy)
raise their profile/celebrity statusa
wider range of competition
attract sponsorship
financial gain/more able to earn money
Travel the world
Career opportunities after sport
Benefits to the Sport
Increases the profile of the sport
Increases participation
Acts as a role model to inspire
Creates a bigger talent pool of athletes
Increase attendance at events
Helps promotion of future athletic events
Attract sponsorship
Benefits to society
Promotes values through sport
e.g. reduces crime
Provides role models
E.g disabled athletes after Paralympics
Promotes social inclusion/breaks down barriers
E.g Racism lowered
Promotes (sense of) fair play
Provides constructive activity for people
e.g. after-school community sports for young people
Contributes to the economy
e.g. creates employment/job opportunities
improve the sense of community
e.g. increase the number of local volunteers
Improves the health of the community
e.g. reduce obesity
Benefits to providing Organisation
Enhance the reputation of the organisation
Increase participation
Increased chance of success at major events (e.g. British Cycling at the Olympics)
Develop talent/more elite performers
Increase interest in sport/media interest/greater awareness/wider recognition
(e.g. England Lioness and increased attendance at women’s football matches)
Continued/increased funding if the event is a success
