chapters 7-9 test Flashcards
most effective fear arrousing message
offers a solution to deal with the problem
sleeper effect
sharing of information that is forgotten, but when situation is experienced again; advice is heeded
two step flow of communication
persuade opinion leaders who will then influence their friends / family / peers
when should one volunteer to give a persuasive speech?
first
primacy effect is
less common than recency effect
persuasive advertisers tend to…
focus on children because they are easier to suade and children can convince the money holders
analytical people who enjoy thinking show…
a high need for cognition
which type of persuasion influence is most effective?
face to face
credibility is
perceived expertise and trustworthiness
best way to build resistance to brainwashing?
attitude inoculation; to help them prepare counter persuasive appeals
a friend describes someone to you as; stubborn, intelligent and kind. What is your first impression?
likely to have a negative impression because of the negative attribute first
persuasion with ulterior negative connotation is…
propaganda
persuasion with a positive motive is…
education
a message that is least persuasive is…
a message that appears to be designed to change our attitude
persuasion is
the process by which a message induces attitude change
which strategy will help one win an election?
repeated media exposure
people are more likely to be persuaded by a communicator who is…
similar to them
central route
targeted persuasion method for those who are naturally analytical / highly involving
peripheral route
persuasion tactic used for those who are not engaged with the information / those who tend to make snap judgement calls
social psychologists study persuasion by…
brief controlled experiments
attitude inoculation
technique used to resists others persuasive arguments
can social loafing be reduced?
yes, by making individual work identifiable
phenomenon of risky shift…
group decisions often encourage riskier actions than individual decisions
social facilitation
the tendency for the presence of others to either enhance or impair an individual’s performanc