chapters 7-9 test Flashcards

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0
Q

most effective fear arrousing message

A

offers a solution to deal with the problem

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1
Q

sleeper effect

A

sharing of information that is forgotten, but when situation is experienced again; advice is heeded

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2
Q

two step flow of communication

A

persuade opinion leaders who will then influence their friends / family / peers

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3
Q

when should one volunteer to give a persuasive speech?

A

first

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4
Q

primacy effect is

A

less common than recency effect

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5
Q

persuasive advertisers tend to…

A

focus on children because they are easier to suade and children can convince the money holders

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6
Q

analytical people who enjoy thinking show…

A

a high need for cognition

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7
Q

which type of persuasion influence is most effective?

A

face to face

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8
Q

credibility is

A

perceived expertise and trustworthiness

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9
Q

best way to build resistance to brainwashing?

A

attitude inoculation; to help them prepare counter persuasive appeals

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10
Q

a friend describes someone to you as; stubborn, intelligent and kind. What is your first impression?

A

likely to have a negative impression because of the negative attribute first

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11
Q

persuasion with ulterior negative connotation is…

A

propaganda

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12
Q

persuasion with a positive motive is…

A

education

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13
Q

a message that is least persuasive is…

A

a message that appears to be designed to change our attitude

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14
Q

persuasion is

A

the process by which a message induces attitude change

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15
Q

which strategy will help one win an election?

A

repeated media exposure

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16
Q

people are more likely to be persuaded by a communicator who is…

A

similar to them

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17
Q

central route

A

targeted persuasion method for those who are naturally analytical / highly involving

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18
Q

peripheral route

A

persuasion tactic used for those who are not engaged with the information / those who tend to make snap judgement calls

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19
Q

social psychologists study persuasion by…

A

brief controlled experiments

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20
Q

attitude inoculation

A

technique used to resists others persuasive arguments

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21
Q

can social loafing be reduced?

A

yes, by making individual work identifiable

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22
Q

phenomenon of risky shift…

A

group decisions often encourage riskier actions than individual decisions

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23
Q

social facilitation

A

the tendency for the presence of others to either enhance or impair an individual’s performanc

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24
Q

minority influence

A

one person in a group influences the other members in the group

25
Q

group polorization

A

when members in a group interact, but instead of changing their minds about a topic; their original ideas become strengthened and more adamant

26
Q

evaluation apprehension

A

can cause self consciousness, which can interfere with behaviors that we perform best automatically

27
Q

a co-actor is…

A

a co-participant working individually on a noncompetitive activity

28
Q

symptoms of groupthink

A

a collective form of dissonance reduction

29
Q

groupthink characteristics

A

an amiable and cohesive group / relative isolation of the group from dissenting view points / a directive leader who signals what she favors

30
Q

social loafing is

A

The perceived lack of interests upon an individual. Suppressed social / public emotional / physical arousal

31
Q

to avoid groupthink one should…

A

encourage critical evaluation

32
Q

Triplett; social facilitation referred…

A

only to improved performance

33
Q

deindividuation is…

A

losing the sense of ones awareness; because of ones environment

34
Q

what are the two group influences?

A

informational and normative

35
Q

evaluation apprehension

A

theory of social facilitation when your audience can not see you performing a task

36
Q

ingham ‘74 found that students pulled on the rope hardest when…

A

they believed they were pulling alone

37
Q

directive leadership is…

A

associated with poorer decisions because subordinates sometimes feel too weak or insecure to speak up

38
Q

task leadership…

A

focuses on goals / standards / organization

39
Q

social leadership…

A

focuses on team building / mediates conflict / supports others

40
Q

just world hypothesis can be described as…

A

When misfortunes befalls a person, we sometimes think the victim of the circumstances deserved what happened.

41
Q

Greenwald and his colleagues (2003) asked both Black and White participants to press a “shoot” button when the target appeared to be holding a gun (rather than a harmless object such as a flashlight). Their results showed that all participants mistakenly shot at more targets who were…

A

black…….smh

42
Q

Stereotype threat involves…

A

Cognitive dissent regarding self consciousness and underperformance performing social tasks

43
Q

People high in social dominance orientation tend to support policies that _______ hierarchies and oppose policies that _______ hierarchies.

A

maintain and undermine

44
Q

realistic conflict theory

A

based on competition for resources

45
Q

social identity theory

A

based on a need to see one’s group as better”” ; person’s sense of who they are based on their group membership(s). Tajfel (1979) proposed that the groups (e.g. social class, family, football team etc.) which people belonged to were an important source of pride and self-esteem.

46
Q

Outgroup bias is strongest when

A

people are within their own group

47
Q

automatic processing…

A

involves primitive areas of the brain associated with fear

48
Q

ethnocentric

A

believing in the superiority of ones own ethnic and cultural group and having a corresponding DISDAIN for all other ethnic groups

49
Q

authoritarian

A

favoring or enforcing strict obedience to authority, especially that of the government, at the expense of personal freedom

50
Q

social dominance theory…

A

motivation to have ones own group dominate over all other social groups

51
Q

stereotype is a…

A

generalization

52
Q

outgroup homogeneity effect can be described as…

A

we (ingroup) are all unique / individuals, whilst they (outgroup) are all the same

53
Q

terror management theory

A

peoples self perspective emotional and cognitive responses when confronted with reminders of their mortality

54
Q

subtyping

A

accommodating individuals who deviate from ones stereotype by thinking of them as the “exception:

55
Q

prejudices…

A

tend to be multiple attitudes towards multiple groups

56
Q

sterotypes

A

beliefs, which stems from natural human categorization; experiences may differ

57
Q

those who are overweight tend to experience the most discrimination in the workplace; true or false?

A

true

58
Q

ingroup bias is known as…

A

the favoring of ones own group to a vindictive extent

59
Q

discrimination…

A

can be defined as negative behaviors toward a member of a group

60
Q

Jane Elliot

A

Blue eye V. Brown eye study of inoculating children with stereotypical beliefs forming prejudiced attitudes (similar to the racial tension brought through colonization), which brings about discriminatory behavior towards the collard”” group etc…

61
Q

evaluation apprehension

A

theory of social facilitation when your audience can not see you performing a task, but you still react differently (positive or negative)