chapters 7-9 Flashcards
Social Influence
Efforts by one or more individuals to actively change the attitudes, beeleifs, perceptions, or behaviors of one or more others.
Compliance
yeilding to direct, explicit appeals meant to produce certain behavior or agreement with a particular point of view
Principles of compliance
(6)
- friendship/Liking
- Commitment/consistency
- scarcirty
- Norm of Reciprocity
- social validation
- authority
principle of compliance
Friendship/liking
- Making a good impression leads to a greater compliance
- ingratiation: “flattery”
principle of compliance
Commitment/Consistency
if we are commited to a postion, then our behaviors tend to comply with that position
principle of compliance
Scarcity
we value and try to secure opportunities that are scarce or decreasing
principle of compliance
norm of reciprocity
we feel obligated to pay people back in some way for what they have done for us
principle of compliance
social validation
we are generally more willing to comply with a request for some action if this action is consistent with what we believe persons similair to us ourselves are doing
principle of compliance
authority
we are more wiloing to comply with requests from someone who is legitimate authority or looks like one
Compliance techniques
(3)
- Foot-in-the-door
- Lowballing
- door in the face
compliance techinque
food in the door
Comply with inital small request -> comply with later large request.
- this works becuase people desire to be consistant with past behavior
compliance techinque
Lowballing
- agreement with initial set of conditions
- the conditions change for the worse
- person still complies, even under poorer conditions
compliance techinque
door in the face
- refuse intial large request
- comply with later small request
Conformity
yeidling to go along with the crown, to behave the same manner as other persons in ones group or society
why does conformity happen?
- normative explanation
- informational explanation
why does conformity happen?
normative explanation
desire to be liked
- pressure that reflects group norms
- expectations regarding appropriate behavior held by those belonging groups
why does conformity happen?
informational explanation
desire to be right
- conformaity happens becuase we want to gain accurate information
- pressure comes from assuming others have knowledge that we lack
Sherif (1936)
1st phase: complete task alone, answer between participants varied widely
2nd phase: participants in room with 2+ people and publicly announced their estimates, did not vary widely. changed answers to be similar
asch study
asch wednesday u put LINES on ur face
people in group, inly 1 real participant.
ask question
all confederates answer clearly wrong
real partipcsnt complies ven tho the anser is very abvcious
factors that produce conformity
- cohessiveness and status
- group size
- self-awareness
factor that produces conformity
group cohessiveness and status
the more attractive a group is to an individual the higher the level of conformity pressure.
factor that produces conformity
group size
conformity decreases after the group grows larger than three individuals
factor that produces conformity
self-awareness
private self-awareness: > conformity > Public self-awareness:
the more private self-awareness you have the less likely you are to conform
the less piublic self-awareness you have the more likely you are to conform
Obedience
acting in accord with a direct order
Milgrim (1963)
the shocking one
Cover story
a plausible but false statement about the purpose of a research study given to research participants to avoid disclosing to them the true hypothesis being investigated.
confederate
commonly employed in psychology experiments to secretly participate along with actual subjects