Chapter Twelve

Question 1

The Copywriting Challenge

Answer 1

When all is said and done, there’s only one way to get really good at writing sales copy – and that’s by writing lots of copy, putting it in front of readers, and noticing their reaction.
The reaction you’re looking for is the buying reaction. You’ll know your copy is working through that most thrilling kind of evidence: people decide to give you their money because of the words you wrote.

Question 2

Challenge Part One

Answer 2

Take one idea from this flashcard deck and start the implementation of that idea in the next 2 minutes. Obviously, you’ll have to pick something that can be started in 2 minutes. But don’t get too caught up in completing this task, just get it started.

Question 3

Possible Ideas for Challenge #1

Answer 3

• Sending an email to a customer.
• Writing a few new subject lines or headlines.
• Jotting down some ideas for a new autoresponder series.
• Or even scheduling a brainstorming session on new copywriting projects.

Question 4

Challenge Part Two

Answer 4

The next challenge is a little more involved, but the potential payoff is huge.

Take some time (perhaps in that brainstorming session you just scheduled) to outline a new offer and the basic concepts of the sales copy for that offer.

Then schedule time on your calendar to get this new sales letter.