Chapter Ten Flashcards
Product Launch Copy uses Psychological ______
Triggers
Psychological Triggers for Product Launch Copy
- Reciprocity
- Commitment & Consistency
- Liking
- Authority
- Social Proof
- Scarcity
Launch Copy Begins Long Before the Sales Letter.
The sales letter may be only 10-20 percent of the actual copy for the launch.
Product Launches Are First a ____.
Story.
The most effective way to set the context for a launch is through a story.
11 Components of Successful Product Launch Copy [1~6]
- List Building
- Survey
- Product
- JV Recruitment
- Pre-Launch Copy
- The “Big PDF”
11 Components of Successful Product Launch Copy [7~11]
- Unpredictable Plot Complications
- Countdown Copy
- Sales Letter
- Post-Launch Week
- The Missing Piece
- List Building.
Write copy that starts building a list using a blog.
- Survey.
As your list and traffic grow, start asking your market what bugs them; And their pain.
- Product.
Think of your product as copy.
- JV Recruitment.
Your first sale is to your joint venture partners.
- Pre-Launch Copy.
Begin building the feelings of anticipation, scarcity, and social proof.
- The “Big PDF.”
Write a white paper or special report that spells out your platform or USP.
- Unpredictable Plot Complications.
Be ready to tell the story you didn’t anticipate.
- Countdown Copy.
Use copy to whip your buyers into a buying frenzy.
- Sales Letter.
A carefully crafted sales letter is key to the success of your launch.
