Chapter Nine

Question 1

The 9 Kinds of Offers

Answer 1

1. Hard
2. Soft
3. Charter
4. Limited supply
5. Limited time
6. Application
7. Payment plan
8. One time
9. Negative option

Question 2

OFFER 1 – Hard offer.

Answer 2

This doesn’t mean it’s difficult, it simply means it’s straightforward and there are no fuzzy edges. This is what you get.

Question 3

OFFER 2 – Soft offer.

Answer 3

This is the kind of offer that usually involves language like, “Send no money now. We’ll send you the kit, shirt, glasses (or whatever) for you to try for 30 days and if you like it we’ll automatically charge bill you.”

Question 4

OFFER 3 – Charter offer.

Answer 4

This should look familiar to you because you’ve seen it many times before. It’s the first time ever that a product is being offered, and so it’s offered at a charter price or rate that nobody will ever get again in the future.

Question 5

OFFER 4 – Limited supply offer.

Answer 5

This just means there is a specific number of available units or positions.

Question 6

OFFER 5 – Limited time offer.

Answer 6

This sounds similar to offer #4, but it’s a little different because it’s not about the units or positions in the class, it’s good for a specific limited time period.

Question 7

OFFER 6 – The application offer.

Answer 7

This is an elite offer. You make people apply for the privilege of buying your product. (Don’t laugh; this works like crazy).

Question 8

OFFER 7 – The payment plan offer.

Answer 8

This makes it easier to sell higher ticket items because people don’t have to pay all at once up front.

Question 9

OFFER 8 – The one time offer.

Answer 9

You’ve probably seen this before, it’s usually an upsell or add-on sale.

Question 10

OFFER 9 – The negative option offer.

Answer 10

It’s also known as forced continuity. This is where people buy something and they get a subscription that goes along with the thing they bought.