Chapter Six Flashcards
Agent of Political Socialization
a person or entity that teaches and influences others about politics through use of information; most prominent = family and school; friends and media
Bandwagon Effect
Increased media coverage of candidates who poll higher than those who poll lowly
Bradley Effect
the difference between a poll result and an election result in which voters gave a socially desirable poll response rather than a true response that might be perceived as racist
Classical Liberalism
A political ideology based on belief in individual in individual liberties and rights and the idea of free will, with little role for government
Communism
A political and economic system in which, in theory, government promotes common ownership of all property, means of production, and materials to prevent the exploitation of workers while creating an equal society; in practice, most communist governments have used force to maintain control
Covert Content
Ideologically slanted information presented as unbiased information in order to influence public opinion
Diffuse Support
The widespread belief that a country and its legal system are legitimate
Exit Poll
an election poll taken by interviewing voters as they leave a polling place; interviewers stand out of the polling places on election days
Fascism
political system of total control by the ruling party or political leader over the economy, the military/society/culture/the private lives of citizens
Favorability Poll
A public opinion poll that measures a public’s positive feelings about a candidate or politician
Heuristics
shortcuts or rules of thumb for decision making
Horserace Coverage
day-to-day media coverage of candidate performance in election
Leading Question
A question worded to lead a respondent to give a desired answer; leads respondents to select a predetermined answer
Margin of Error
A number that states how far the poll results may be from the actual preferences of the total population of citizens; lower margin of error, the more predictive the poll –> large ones are an issue
Modern Conservatism
a political ideology that prioritizes individual liberties, preferring a smaller government that stays out of the economy