Chapter Seven: Legal marketing Flashcards
1
Q
legal marketing
A
The process of educating consumers on the legal and business activities a firm uses to deliver quality and ethical legal services.
2
Q
marketing plan
A
It specifies a target audience the firm is trying to reach, the exact goals that the marketing program is to accomplish, and establishes a detailed strategy of how the goals will be achieved.
3
Q
How much do law offices spend on marketing?
A
Law offices spend on average about 2 to 3% of revenues on marketing.
4
Q
A
