Chapter One

Question 1

Brand involvement

Answer 1

The extent to which someone engages with a brand. ex. Thinking about the brand, watching ads.

Question 2

Colours in marketing

Answer 2

The sale of items can be helped /hindered based on colours used in packaging etc.

Question 3

Change blindness

Answer 3

When the participant in a study doesn’t notice a major change in surroundings. ex. change of a narrator from man to woman.

Question 4

Wearout

Answer 4

We see an ad too many times and get bored of it.

Question 5

Truth Bias

Answer 5

We assume people are telling the truth when we hear a plausible statement, we assume its true.

Question 6

Mere Exposure effect

Answer 6

is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Question 7

Sensation vs. perception

Answer 7

Sensation is what you see/feel/hear etc. Perception is how you attach meaning to what you experience.

Question 8

Why do people overeat at a buffet?

Answer 8

Want their moneys worth, large plate, want to fill the empty space.

Question 9

what are people who like to touch things called?

Answer 9

Haptic. they score high on the haptic scale.

Question 10

How do different media effect consumers?

Answer 10

Mere exposure effect. Different media targets different senses.

Question 11

Hedonic Consumption

Answer 11

Pleasing sounds and colours. EX: red and white coke cans.