Chapter 9 Strategies and Structure Flashcards
1
Q
What is a matrix structure
Give question example
A
Common in organisations that span different products and countries. Cross between a territory based and product based structure.
Pens and razors
Expanding into Africa. (different to Europe and USA)
2
Q
What are the advantages of a matrix structure
A
Flexible respond to varying needs in different countries
Improve communication. Managers take advantage of other managers skills/ knowledge
Supports collaboration leads to creativity
Reduces divisional rivalry
3
Q
What are the disadvantages of a matrix structure
A
Employee report to two managers
- demotivating
- Conflict of interest in employee time/ priorities
- Blurred line of authority
Managers interdependent extra effort to coordinate
Difficult to coordinate managers in different countries
